Category Archives: Market Research

Future of Payments survey finds increasing trust towards digital

A survey of more than 2,200 people across the United Kingdom and United States has found that Digital Wallet payments, such as Apple Pay, Google Pay or PayPal, is increasing in popularity in both the UK and US, with at least 7 in 10 using the method regularly to pay for online purchases. Continue reading Future of Payments survey finds increasing trust towards digital →

Tech Maturity Shapes Firms’ Customer Experience Initiatives

Major changes in business operations and consumer behaviour since the start of the COVID-19 pandemic have increased demand for advanced CX capabilities, with enterprises adopting new technologies at different rates depending on their maturity and needs, according to a new research report published by Information Services Group (ISG), a leading global technology research and advisory firm. Continue reading Tech Maturity Shapes Firms’ Customer Experience Initiatives →

Survey: Consumers Ready to Meet Brands in Metaverse

According to a recent survey by TELUS International, a digital customer experience (CX) innovator, 72% of respondents indicated they believe that brand interactions in the metaverse will one day replace brand interactions in the real-world or that brands will use a hybrid approach of both metaverse and in-person interactions. Continue reading Survey: Consumers Ready to Meet Brands in Metaverse →