Category Archives: Market Research

New Calabrio Research: Consumers Judge Brands Based on their Customer Service Experience

Calabrio, the workforce performance company, has identified a direct correlation between contact centres, brand loyalty and brand revenue. The global research report, State of the Contact Centre 2022: Empowering the Contact Centre as Brand Guardian, uncovered a surprising gap between the role contact centre agents play in consumer brand perception and how much employers support and empower those same agents to be brand guardians. Continue reading New Calabrio Research: Consumers Judge Brands Based on their Customer Service Experience →

Poly’s Latest Research Indicates that Employers Should Aim to Magnetize, Instead of Mandate, a Return to the Office

A new report from Poly indicates that the key to a successful return to office (RTO) is reliant on an organization’s hybrid work strategy. The “Journey to Hybrid Working” report highlights that getting employees back to the office in a hybrid model is being impacted by a reluctance to return, with employees citing concerns over work-life balance and productivity. Continue reading Poly’s Latest Research Indicates that Employers Should Aim to Magnetize, Instead of Mandate, a Return to the Office →

B2B Companies Must Adopt AI-Powered Conversation Automation to Meet Customer Expectations, 451 Research Finds

As growth slows for the second quarter in a row, Conversica, Inc. , the leading provider of Conversation Automation solutions for enterprise revenue teams, and 451 Research, part of S&P Global, release new data showing those without conversational AI are now far behind in the race to meet rising customer expectations. Continue reading B2B Companies Must Adopt AI-Powered Conversation Automation to Meet Customer Expectations, 451 Research Finds →