PRESS RELEASE: Companies across all industries and sectors have launched digital initiatives aimed at improving customer experience (CX), but, according to a new study by IBM, not all consumers are digital enthusiasts. Companies that launch new digital points of engagement and simply expect customers to flock to them are putting their investment at risk. Continue reading IBM Study: Digital Disappointment – The Customer Experience Disconnect Between Companies and Consumers
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Research finds lack of human interaction loses customers
To test whether forsaking all human interaction in favour of total automation is really a cost-effective silver-bullet solution, Yonder Digital Group commissioned research among UK consumers and found that an overwhelming 87% report they tend to stay more loyal and increase their business with companies who offer a real person to talk to at the right stage of their customer journey. Continue reading Research finds lack of human interaction loses customers
alldayPA launches service for start-ups
PRESS RELEASE: Telephone answering service alldayPA is investing £2 million in the launch of a new pay-as-you-go brand for entrepreneurs, freelancers and start-ups. myalldayPA, which offers a flexible receptionist service 24 hours a day, seven days a week, 365 days a year, comes in response to strong demand from so-called ‘micro-businesses’ and has been designed to assist such nascent enterprises, which the company believes are on the rise. Continue reading alldayPA launches service for start-ups