Tag Archives: Yonder Digital Group

Online retailers in the dark about ‘vampire’ shoppers

Night-owl UK consumers are indulging in evening shopping more than ever before with 26% making their online purchases after 8.30pm. Perhaps driven by the pressures of hectic schedules and long working hours, more and more people are shopping online and later in the day when they have got home, fed the family and finally have a bit of ‘me’ time. Continue reading Online retailers in the dark about ‘vampire’ shoppers

Yonder Digital Group provides new Fundraising Preference Service telephone support

The Fundraising Regulator has appointed Yonder Digital Group to support the new Fundraising Preference Service (FPS) by providing supportive telephone services to vulnerable members of the public wishing to register their preferences with a live agent. Continue reading Yonder Digital Group provides new Fundraising Preference Service telephone support

Striking the balance – digital versus human

By Graham Ede, Yonder Digital Group... Enterprise technology, in particular that which underpins multi-channel commerce and digital communications, has transformed business efficiency and capabilities over the last decade. As a consequence, senior management often views technology as the silver bullet to an organisation’s success and seeks to push the boundaries towards ‘full automation’ – which in reality does not fit every business process. Continue reading Striking the balance – digital versus human

Customers are sharing the love

Over 80% of customers tell friends and family about their positive experiences with a company, finds new research commissioned by Yonder Digital Group. The research found that consumers are just as likely to share a good experience as a bad one.

In an age where one negative tweet can send a company’s popularity into free-fall, businesses fear bad reviews and public complaints more than ever. It is commonly believed that consumers are much more vocal about complaints than they are about recommendations. Continue reading Customers are sharing the love