Tag Archives: Yonder Digital Group

Online retailers in the dark about ‘vampire’ shoppers

Night-owl UK consumers are indulging in evening shopping more than ever before with 26% making their online purchases after 8.30pm. Perhaps driven by the pressures of hectic schedules and long working hours, more and more people are shopping online and later in the day when they have got home, fed the family and finally have a bit of ‘me’ time. Continue reading Online retailers in the dark about ‘vampire’ shoppers

Yonder Digital Group provides new Fundraising Preference Service telephone support

The Fundraising Regulator has appointed Yonder Digital Group to support the new Fundraising Preference Service (FPS) by providing supportive telephone services to vulnerable members of the public wishing to register their preferences with a live agent. Continue reading Yonder Digital Group provides new Fundraising Preference Service telephone support

Striking the balance – digital versus human

By Graham Ede, Yonder Digital Group... Enterprise technology, in particular that which underpins multi-channel commerce and digital communications, has transformed business efficiency and capabilities over the last decade. As a consequence, senior management often views technology as the silver bullet to an organisation’s success and seeks to push the boundaries towards ‘full automation’ – which in reality does not fit every business process. Continue reading Striking the balance – digital versus human

Customers are sharing the love

Over 80% of customers tell friends and family about their positive experiences with a company, finds new research commissioned by Yonder Digital Group. The research found that consumers are just as likely to share a good experience as a bad one.

In an age where one negative tweet can send a company’s popularity into free-fall, businesses fear bad reviews and public complaints more than ever. It is commonly believed that consumers are much more vocal about complaints than they are about recommendations. Continue reading Customers are sharing the love

Research finds lack of human interaction loses customers

To test whether forsaking all human interaction in favour of total automation is really a cost-effective silver-bullet solution, Yonder Digital Group commissioned research among UK consumers and found that an overwhelming 87% report they tend to stay more loyal and increase their business with companies who offer a real person to talk to at the right stage of their customer journey. Continue reading Research finds lack of human interaction loses customers

Direct Response combines delivery and technology expertise to form The Yonder Digital Group

Today, Direct Response unveils its new identity: The Yonder Digital Group, the result of acquisitions of CallScripter, Ansaback and GoResponse. The Group leverages the acquired companies’ extensive experience in customer experience delivery and technological innovation to service clients across a range of industries with its omni-channel, multi-modal service rooted in expert analysis of customer behaviour. Continue reading Direct Response combines delivery and technology expertise to form The Yonder Digital Group