Category Archives: Guest Post

‘Support personalisation’ dominates modern brand-consumer connectivity

Over the years, rapid advancement of digital marketing technologies and evolution in the e-commerce landscape has catapulted organisations into a new phase of connectivity, dominated by personalisation. Today, businesses operate amidst fierce competition to win customers who now demand more than just a good customer experience. The contact centre industry must reassess its operations to successfully address and deliver a personalised experience that meets the demands of consumers today. Eli Fillmore, Director, Customer Success, Contact Centres at InMoment talks about the growing importance of support personalisation. Continue reading ‘Support personalisation’ dominates modern brand-consumer connectivity

Why GDPR is a business blessing in disguise

GDPR is intimidating – that much is undeniable. Compliance is demanded by all businesses handling EU citizens’ data by 25 May 2018. However, for all the work it raises, GDPR also presents a wealth of business benefits. Here, Howard Williams, marketing director of Parker Software, highlights the positive elements of GDPR, and explain why the austere regulations are actually rich with reward. Continue reading Why GDPR is a business blessing in disguise