Yello selects Thunderhead to power customer engagement

PRESS RELEASE: Thunderhead, a leader in enterprise technology for customer engagement announces that Yello, the innovative German energy company, has selected the ONE Engagement Hub to implement an omni-channel customer engagement strategy. Yello is a household brand with around 1 million customers.

In the 1990s Yello took advantage of the deregulation of the utilities market with a strategy of innovation and customer centricity. Now, continuing this strategy and a focus on differentiation through service, Yello has chosen ONE to lead their transformation of customer engagement. ONE will be implemented to surface unique customer preferences and insight, and journey behaviour across online and offline channels, enabling Yello to drive conversation-led engagement, and quickly optimise marketing and retention strategies, building trust and stronger and more valuable relationships with their customers.

“Customers are our priority,” said Jens Scharnetzki, Chief Product Owner at Yello. “We evaluated the market and chose Thunderhead to help future-proof our customer engagement strategy. With Thunderhead’s ONE Engagement Hub we are able to gather rich insight to build more meaningful dialogue and relationships with our customers. Beyond this customer engagement vision across Yello, our aim is to outperform the market on service and the on-going experiences that our customers have.”

Glen Manchester, Thunderhead CEO commented, “Yello has a history of pioneering in Europe, we are delighted to be working with them on their progressive vision for long-term customer engagement. Their focus on customer-centricity, innovation and service make them a powerful force to be reckoned with in the energy market.” Glen continued, “Customer engagement is critical for brands, and the ONE Engagement Hub is the Customer Operating System™ that enables enterprises to see and act from the customer perspective, building stronger and more meaningful customer relationships, and ensuring long term loyalty and advocacy.”