Accenture Completes Acquisition of CX Analytics Company GemSeek

Accenture has completed its acquisition of GemSeek, a leading customer experience analytics provider helping global businesses understand customers through insights, analytics and AI-powered predictive models.

The acquisition underscores ongoing investment by Accenture Song—the world’s largest tech-powered creative group—in data and AI capabilities to help clients grow their business and sustain relevance with customers.

The acquisition of GemSeek previously announced on February 20, 2024, adds over 170 people to Accenture Song, bringing expertise in advanced analytics and customer experience program management, along with proprietary technologies.

Founded in 2011, GemSeek helps clients across several industries—including telecommunications, healthcare, consumer goods, and financial services—realize the full potential of their customer experience programs, cultivate enduring customer relationships, and improve revenues and operational efficiencies.

As Accenture Song continues to enhance customer offerings for clients, the acquisition of GemSeek will help clients achieve growth and greater relevance amongst customers.


About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 743,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

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Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.