Amelia Partners with Resorts World Las Vegas to Elevate the Digital Guest Experience with Generative AI Capabilities

Amelia, the leading enterprise AI agent software company, and Resorts World Las Vegas, the premier destination on the Las Vegas Strip, announced the resort will enhance its digital concierge, RED, with Generative AI capabilities via the Amelia Answers platform in the near future.

The team at Resorts World Las Vegas has operated at the cutting edge of innovation since its inception. As part of its overall strategy, the resort wanted to integrate an AI agent into its architecture from day one. In 2020, Amelia partnered with Resorts World Las Vegas to build and deploy RED, the resort’s digital concierge powered by Amelia’s Conversational AI platform.

Resorts World Las Vegas will usher in a new era of AI in hospitality by leveraging the Generative AI capabilities of the Amelia Answers platform. Having recognized the power of Large Language Models (LLMs), as well as their potential risks, the team at Resorts World Las Vegas chose to expand its partnership with Amelia to take advantage of the benefits of LLMs while remaining within Amelia’s secure, trusted and scalable platform.

“At the core of every decision we make at Resorts World Las Vegas is our unwavering commitment to creating extraordinary experiences for our guests. So, when LLMs and Generative AI burst into the mainstream last year, we knew that if we wanted to leverage this technology, we needed our deployment to be reliable and add value to our guest experience. By building upon our existing partnership with Amelia, we will be able to quickly leverage LLMs to enhance the capabilities of RED and elevate the experience for our guests,” says Shannon McCallum, Vice President of Hotel Operations at Resorts World Las Vegas.

Lanham Napier, President and Chairman of Amelia, says, “It has been an honour to partner with Resorts World Las Vegas over the past four years and counting. The team continues to be at the helm of AI in the hospitality industry and we are thrilled to be a part of their journey. As we mark 10-plus years since the launch of our Conversational AI platform, partnerships like the one we have with Resorts World Las Vegas remind us of why we do what we do – it is a joy to help forward-thinking enterprises bring the latest AI capabilities to their business to improve the human experience, both for customers and employees.”

About Amelia

Amelia is one of the world’s largest privately held AI software companies and a global leader in Enterprise Conversational AI. The company’s technology is trusted by organizations across an array of industries to automate operations, improve customer experience and optimize business outcomes. Amelia’s platform develops and deploys AI tools that manage critical tasks and processes, enabling employees to be more productive and deliver better results while reducing operational costs. Consistently recognized by third-party analyst firms including Gartner’s Magic Quadrant 2023 as a market leader, Amelia has powered the voice operations of global Fortune 500 leaders including Telefónica, BBVA, and BNP Paribas. Backed by strategic investments from the Build Group and Monroe Capital, Amelia is headquartered in New York City and serves customers globally.