Category Archives: Guest Content

Embracing conversational commerce: How the rich media of RCS, OTT messaging, and WebRTC will change customer experience

As WhatsApp potentially opens to business users in 2018, and numerous reports predict massive growth for messaging and rich media channels, IMImobile, looks at how brands will be embracing conversational commerce to build innovative customers journeys in 2018… Continue reading Embracing conversational commerce: How the rich media of RCS, OTT messaging, and WebRTC will change customer experience

Call centres: time to take those innovation opportunities

By Rafael Cortes, head of marketing, Foehn In the past, communications technology was IT’s domain. Something used by the call centre team but understood, managed and acquired by the technology manager alone. When it came to office-based hardware, specialist voice networks, maintenance and management, control still rested with the IT department. Continue reading Call centres: time to take those innovation opportunities