Category Archives: Guest Content

Customer journey mapping – what’s all the fuss about?

Five mistakes to avoid from Thomas Rødseth at Puzzel At first glance, customer journeys are pretty simple. You offer something and a customer buys it but delve a little deeper and customer journeys can be quite complex. Today, customers engage with your business in a multitude of ways and from many different starting points, for example, marketing, referrals, search, social media, customer service enquiries and above-the-line campaigns. Continue reading Customer journey mapping – what’s all the fuss about?

10 questions to ask before your company adds a chatbot

The chatbot boom began in earnest one year ago, when the most popular messaging platform launched its newest gamble: Facebook Messenger Bots. However, the origin of chatbots dates back to the 60s, when the first chatbot, Eliza, was created. Since then, bots have been used in the customer service arena. But this Facebook launch was really when chatbots began to proliferate across the internet. Continue reading 10 questions to ask before your company adds a chatbot

The art of the possible in personalised service

By Hilla Karni, VP Product Marketing, ClickSoftware… When it comes to personalisation in customer service, many organisations are falling short of expectations. According to the 2016 Aspect Consumer Experience Index, 58% of surveyed participants feel underappreciated by the organisations they do business with. Even more worryingly, HuffPost reported that 49% of consumers stopped buying from at least one company in the previous 12 months. Customers are not satisfied with the service that is being provided, and businesses need to adapt or risk losing them. Continue reading The art of the possible in personalised service