Category Archives: Market Research

Verint Survey Shows Gen Z’s Growing Preference for Digital-First Shopping and the Vital Importance of Digital Experience

The retail store is losing its luster for Generation Z (Gen Z) consumers. Fewer than 36 percent of consumers under 40 prefer to visit stores when interacting with retailers, compared to more than two-thirds of shoppers 57 and older, according to new research issued today by Verint®. Continue reading Verint Survey Shows Gen Z’s Growing Preference for Digital-First Shopping and the Vital Importance of Digital Experience