Category Archives: Market Research

Surprise, Surprise: CRM Isn’t So Bad After All

The top reasons that organizations dislike their CRM system are well chronicled: too much time spent on manual data entry, a clunky user interface that is hard to use, extra features that provide limited value, and a record-keeping system that doesn’t move deals forward. However, maybe we’ve been a little too hard on CRM. Continue reading Surprise, Surprise: CRM Isn’t So Bad After All

Verizon 2017 Payment Security Report demonstrates a link between payment card security standard compliance and the ability to defend against cyberattacks

With cybercrime on the increase, payment card security is increasingly a focus for companies and consumers alike. The Payment Card Industry Data Security Standard (PCI DSS) is there to help businesses that take card payments protect their payment systems from breaches and theft of cardholder data. The findings from the Verizon 2017 Payment Security Report (2017 PSR) demonstrate a link between organizations being compliant with the standard, and their ability to defend themselves against cyberattacks. Continue reading Verizon 2017 Payment Security Report demonstrates a link between payment card security standard compliance and the ability to defend against cyberattacks

Customer engagement is more important than increasing profit and business growth, says the C-suite

Customer engagement is one of the most highly valued business functions for the C-suite and has firmly established itself as a board level issue, according to the latest research from Aspect Software. However, there is a recognition that no system is perfect, with several steps needed to be taken in order to improve the customer contact centre and subsequently bolster the overall customer experience. Continue reading Customer engagement is more important than increasing profit and business growth, says the C-suite

Research Shows Consumers Warming to AI But Want More Transparency, Data Privacy, and Human-like Touch

A new global study released by Pegasystems, the software company empowering customer engagement at the world’s leading enterprises, revealed consumers are open to the promise of AI-powered customer experiences but need more transparency, data privacy, and a human-like touch to feel more comfortable with machine-powered interactions. Continue reading Research Shows Consumers Warming to AI But Want More Transparency, Data Privacy, and Human-like Touch

Pegasystems Survey Reveals Financial Institutions Slow to Shift to Customer-Centric Sales Culture

Pegasystems announced a new global survey that shows financial services institutions need to accelerate their move to a more customer-centric sales culture. While the wide majority of financial services firms and banks realize they must shift from product-based to relationship-based selling to remain competitive, only one-third of banks have successfully made the transition. Continue reading Pegasystems Survey Reveals Financial Institutions Slow to Shift to Customer-Centric Sales Culture