mParticle, a leader in customer data infrastructure, announced that C&A, one of Europe’s leading fashion retailers, has selected the mParticle Customer Data Platform (CDP) as its customer data management infrastructure. Continue reading C&A Adopts mParticle Customer Data Platform to Power Omnichannel Customer Experience
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mParticle acquires AI startup Vidora
mParticle, a leader in customer data infrastructure, announced that it has acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily create and deploy models across mParticle’s partner ecosystem of 300+ API integrations to improve decisioning, segmentation, and personalization. Continue reading mParticle acquires AI startup Vidora