Infobip integrates Google Vertex AI into RCS to offer conversational AI

Global communications platform Infobip now offers businesses and brands access to conversational AI and AI-enabled chatbots on RCS Business Messaging through a new integration with Google Vertex AI.

As pioneers in global omnichannel communications, Infobip is leading the market with innovative solutions.

As consumers look for a deeper connection with the brands they buy from, rich conversational messaging channels such as RCS Business Messaging are growing quickly. However, businesses and brands need to be able to offer advanced communications services such as conversational AI and chatbots to deliver personal, relevant, and conversational messaging experiences to their customers.

Now with RCS Google Vertex AI, businesses can create conversational experiences and chatbots for their customers that enhance engagement and drive conversions. By leveraging AI capabilities within RCS, Infobip empowers businesses to automate processes, provide personalized, instant support, and deliver tailored interactions, ultimately improving ROI, customer satisfaction, and loyalty. This integration builds on Infobip’s GenAI development where it has launched AI Hub, for AI-driven conversational customer experiences that solve business problems and generate results. The firm also overhauled its intelligent chatbot building platform Answers with AI and GenAI to automate customer support and reduce costs that support conversational journeys across.

Ivan Ostojić, Chief Business Officer at Infobip, said: “RCS is one of the key communication channels that businesses and brands are increasingly using to communicate with their customers given its ability to provide a rich experience natively available on customer phones. As experts in omnichannel messaging and with an unmatched portfolio of telecom partners across the globe, we can ensure that RCS messages, and messages across any other channel, are safely and securely delivered to customers everywhere. The combination of our RCS expertise and partner network, the power of Google’s Vertex AI, and your own industry knowledge and customer insights guarantee conversational RCS interactions that will help set brands apart from their competition.”

Google Vertex AI is a machine learning (ML) platform developed by Google Cloud. It helps software providers to easily build, train, and manage ML models and AI applications by providing all the tools and services required in a single platform.

Building an RCS chatbot with Vertex AI will enable businesses and brands to create intelligent bots that can deal with a range of queries, transactions, and customer support issues across the entire customer lifecycle. Rather than building separate chatbots for each use case, all can be serviced in a single messaging thread on RCS Business Messaging. Potential use cases include making big data accessible by giving a single view of all brand and customer interactions no matter the channel or service, creating powerful and accurate recommendation systems, supporting image and video recognition, and developing personal travel assistants.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.