Salesforce, the world’s #1 CRM platform, is pleased to announce a new strategic partnership with Ferrari, focused on elevating the client experience, particularly through the deployment of its CRM technology for Ferrari sportscar clients and elevated through a marketing partnership with both Ferrari Hypercar and Ferrari Challenge Trofeo Pirelli motorsport activities.
This partnership will bring together both brands in a wide range of motorsport activities, including prestigious events and races worldwide. Salesforce will work closely with Ferrari to create unforgettable moments for customers and motorsport enthusiasts, further strengthening their global presence in the competitive racing arena.
At the core of this collaboration is the implementation of Salesforce’s advanced Customer Relationship Management (CRM) system, which combines data, apps, and agents across a deeply unified platform, and Agentforce — the proactive, agentic layer of the Salesforce Platform, which enables humans and agents to work together.
Through this partnership, Salesforce will provide its expertise to enhance the service provided to Ferrari sports car clients, helping to deliver a more personalized, responsive, and seamless experience for every customer. This innovative approach will allow Ferrari to engage with its clients in more meaningful ways, enhancing the overall ownership experience.
“The partnership between Ferrari and Salesforce represents a significant step in redefining our approach to client engagement. By harnessing Salesforce’s advanced technologies, Ferrari will gain a deeper, more comprehensive view of our clients, empowering us to make real-time, data-driven decisions,” said Alfonso Fuggetta, Chief Digital Transformation Officer at Ferrari. “This will help ensure that every customer interaction – whether at a dealership or a racing event – is seamless, personalized, and reflective of our commitment to excellence. This collaboration sets a powerful example of how technology can elevate the customer journey.”
“We are pleased to announce a partnership with Salesforce, a company which, like Ferrari, believes in innovation, technology, and teamwork,” said Lorenzo Giorgetti, Chief Racing Revenue Officer, Ferrari. “Over its 25-year history, Salesforce has acquired great experience in the field of CRM and I believe that this partnership that starts today will soon enable our company to offer its customers, both racing and others, a superior level of service.”
“Salesforce is a proud partner of Ferrari Hypercar and Ferrari Challenge Trofeo Pirelli worldwide, providing innovative technologies and solutions for their sports car client service,” said Ariel Kelman, Chief Marketing Officer at Salesforce. “Ferrari can harness the full power of the Salesforce Platform — from apps and data to agents — unifying processes on a single technology platform to transform the customer journey and drive customer success.”
Looking ahead, the partnership will expand into additional areas and will be aimed at broadening their collaboration to deepen the relationship with Ferrari clients. The collaboration will aim to improve customer satisfaction, engagement, and loyalty through innovative solutions that align with Ferrari’s values of performance and excellence, which have been achieved by customers using Agentforce.