Category Archives: Market Research

B2B Companies Must Adopt AI-Powered Conversation Automation to Meet Customer Expectations, 451 Research Finds

As growth slows for the second quarter in a row, Conversica, the leading provider of Conversation Automation solutions for enterprise revenue teams, and 451 Research, part of S&P Global, release new data showing those without conversational AI are now far behind in the race to meet rising customer expectations. Continue reading B2B Companies Must Adopt AI-Powered Conversation Automation to Meet Customer Expectations, 451 Research Finds

Think outside the chatbot box: 88% of over 65s feel ‘shut out’ by online brands

Twilio, the leading customer engagement platform, released new research that uncovers how older consumers are being left behind when businesses digitise their customer facing operations. This new data demonstrates a need for organisations to take a more thoughtful approach to their digital engagement to ensure inclusivity, personalising the options available depending on the needs of individual consumers. Continue reading Think outside the chatbot box: 88% of over 65s feel ‘shut out’ by online brands

Optimizely Survey Finds Seamless Marketer Experiences Are Critical to Driving Creativity in New Era of Remote & Hybrid Work

Optimizely, the leading digital experience platform (DXP) provider, announced the results of a new global survey revealing how dispersed and remote work have impacted marketers’ abilities to drive creativity and deliver strong customer experiences (CX). Continue reading Optimizely Survey Finds Seamless Marketer Experiences Are Critical to Driving Creativity in New Era of Remote & Hybrid Work

New Freshworks Report Finds 89% of IT Professionals Waste Time Weekly Due to Bloated Applications

Freshworks, a software company empowering the people who power business, released the findings of a global report, which found global IT professionals spend nearly a full work day each week (an average of 7 hours and 19 minutes) dealing with bloatware – unwanted, overly complicated SaaS add-ons and features that hinders productivity and causes frustration at work. Continue reading New Freshworks Report Finds 89% of IT Professionals Waste Time Weekly Due to Bloated Applications

Survey Reveals Unified Observability Is Key Driver of IT Productivity and Digital Customer Experience

A new survey from leading market research firm IDC revealed that a unified view of digital infrastructure is essential for IT teams that must improve the digital customer experience while boosting overall organizational productivity. Continue reading Survey Reveals Unified Observability Is Key Driver of IT Productivity and Digital Customer Experience