Over 80% of customers tell friends and family about their positive experiences with a company, finds new research commissioned by Yonder Digital Group. The research found that consumers are just as likely to share a good experience as a bad one.

In an age where one negative tweet can send a company’s popularity into free-fall, businesses fear bad reviews and public complaints more than ever. It is commonly believed that consumers are much more vocal about complaints than they are about recommendations. Continue reading Customers are sharing the love →