The Institute of Chartered Accountants in England and Wales has appointed Yonder Digital Group to manage its proactive contact engagement with members to increase awareness of new faculty resources, events and courses.

ICAEW is a world leading professional membership organisation with more than 147,000 members worldwide. The institute’s objective is to provide members with knowledge and guidance, and ensure members are meeting the highest ethical and technical standards. In April 2017 the institute rebranded, and in order to effectively engage with members across multiple channels, ICAEW understood they needed to partner with a customer experience and engagement specialist that is also PCI compliant; Yonder Digital Group was the perfect fit.

Alex Baird, Project Manager at ICAEW, says: “We were delighted to find in Yonder Digital Group a reliable and experienced partner that fully understood both our technical and strategic requirements as well as our focus on providing a best-in-class member experience. Yonder Digital Group are able to deliver this seamlessly.”

Graham Ede, Yonder Digital Group, comments: “Working with ICAEW is an opportunity to showcase not only our technical skills, but also our wealth of experience in member engagement enabling the institute to reach out to new prospects, encourage existing members to take part in new events and use new services, while also maintaining a loyal and growing membership base.”