CallidusCloud Appoints Andres Botero as SVP and Chief Marketing Officer, Giles House Promoted to EVP and Chief Product Officer

PRESS RELEASE: Callidus Software, a global leader in cloud-based sales, marketing, learning and customer experience solutions announced the promotion of Giles House to chief product officer, and the new appointment of Andres Botero as senior vice president and chief marketing officer.

“Under Giles’ marketing leadership, we have evolved into a major Cloud B2B brand,” said Leslie Stretch, president and CEO, CallidusCloud. “Just this year we have been recognized as leaders across a spectrum of cloud solutions as evidenced by the Gartner Inc. Magic Quadrant for Sales Performance Management, Forrester’s Wave report for Configure Price Quote and Gartner FrontRunners and G2Crowd for Litmos. We have also been recognized for our people and products with an array of awards at the American Business Awards including Product of the Year, Fastest Growing Company of the Year, Tech Innovator of the Year, Management Team of the Year, and Viral Marketing Campaign of the Year, to name just a few. At the same time Giles, has created and led a strong product management group and is the best qualified now to lead the combined Product and Engineering teams at the company.”

“Andres Botero is a proven marketing leader with over 20 years of experience, who understands our domain and our mission of growth while making money,” Stretch continued. “He has small, medium and large corporation DNA and has led marketing efforts for major SaaS players. He has a deep knowledge of digital, direct and indirect marketing and the operational aspects of a fast growth business. I’m delighted to welcome him to CallidusCloud to help us in our goal to become a top five Cloud company.”

“I am excited to join the Sales Performance Market Leader. I was attracted to the momentum of the company, its culture and passion for Cloud innovation. The multi product capability and strong brand are foundations for continued growth. Market Leaders buy from Market Leaders and I intend to work to maintain and extend CalidusCloud’s market position across not only Sales Performance Management but Sales Execution and Sales Enablement as well,” said Andres Botero.

Prior to CallidusCloud, Andres was chief marketing officer at Aria Systems, a leading cloud-based monetization platform for subscriptions and usage-based businesses, where he doubled sales pipelines and reduced marketing spend. Andres also spent nine years with SAP, leading global marketing for one of its major lines of business, launching new solutions and substantially growing market share. Earlier at SAP, Andres launched an early Internet of Things (IoT) business that generated over $100 million dollars in its first three years. Andres holds a BS in Industrial Engineering from Universidad de Los Andes (Bogota, Colombia) and an MBA from the Stanford Graduate School of Business.