Ytel, a leading provider of communications software for businesses through a programmable API and contact center software, announced that a national credit card processing CRM has selected Ytel API to expand their communications abilities by adding a customer-centric communications application.
One of the largest home service credit card processing CRMs in the United States, with more than 2,500 franchises and $80 million in annual charges, provides a CRM and payment processing solution to service franchises. In order to better serve the needs of the franchises when it comes to customer experience and communication, the company envisioned a communications API that was both scalable and a one-stop-shop where all their communication needs could be managed in a single platform. By integrating the Ytel API into their existing CRM, franchise owners can now enhance their communication with customers through multi-channel touch points.
Using Ytel’s API, the company will now be able to:
- Send and receive SMS for appointment setting and confirmations
- Leverage ringless voicemail, SMS, and direct mail for marketing campaigns
- Event-based outbound calls and IVR for notices, reminders, and support
The company chose the Ytel API because it was the only solution that enabled voice, SMS, and direct mail in a single platform to integrate with their existing application. The company was also impressed with Ytel’s white glove support and how a dedicated team of experts help customize a solution that was just right for their business.
“As companies like this continue to communicate with customers on the channel of their preference, SMS reigns supreme. The key players in the industry are prioritizing compliance and agility within a SaaS solution for communication,” said Steve Silva, executive vice president, Ytel. “The Ytel API leverages the ability to scale through a reliable network, paired with a regulatory compliance team that ensures an effective and profitable business outcome.”