Marriott International Launches Global Customer Recognition Platform Powered by Salesforce, Providing Personalization at Scale Across All Consumer Touchpoints

Marriott International, Inc., the global leader in hospitality, and Salesforce, the global leader in CRM, today announced the global rollout of Marriott’s new customer recognition platform. Powered by Salesforce, the platform enables Marriott to conduct one, continuous interaction with members of its loyalty programs across guest channels including call centres, on-property, web and mobile, on a global scale. Continue reading Marriott International Launches Global Customer Recognition Platform Powered by Salesforce, Providing Personalization at Scale Across All Consumer Touchpoints

Convergys Introduces Conversational Virtual Assistant Technology to Leading North American Financial Institution

Convergys, a global leader in customer management, recently completed a pilot implementation of a conversational virtual assistant solution at one of North America’s largest financial services companies. This solution resulted in an annual cost savings of $8.5 million, achieved by increasing the number of calls managed by the Interactive Voice Response (IVR) system by more than two million, decreasing misrouted calls by 67 percent, and creating a seamless conversational experience for self-service across all channels. Continue reading Convergys Introduces Conversational Virtual Assistant Technology to Leading North American Financial Institution