Global B2C marketing automation company, Selligent Marketing Cloud (Selligent) announced a partnership with leading global customer experience technology and services company, TTEC Digital (TTEC), to deliver seamless, data-powered digital customer experiences to consumers around the world.
The alliance will enable B2C companies across all industries to leverage marketing insights to bring consistent, connected experiences across all consumer touchpoints – whether through marketing, sales, or service.
“Many businesses are still reactive when it comes to engagement, using legacy technologies that fall short of customer experience expectations,” said John Hernandez, CEO of Selligent. “Disjointed experiences are simply unacceptable to today’s digital consumers. Companies need to break down the silos across their business to provide full customer context with every interaction — and leverage insights and cross-channel data to provide proactive, personalized service. We are excited to collaborate with TTEC to transform customer experiences for disruptive brands around the world.”
Selligent’s Universal Profile provides a single view of consumer interactions and behaviors, aggregating real-time multichannel data to empower companies to deliver relevant content and offers quickly. Surfacing contextual data across platforms means that consumers do not have to reset conversations every time they interact with a brand. Over time, contextually relevant customer journeys translate to improved service, increased brand equity and customer loyalty.
Selligent and TTEC’s partnership will enable companies to:
- Reduce cost through call deflection by proactively communicating related product care or service information through digital channels
- Control the consumer engagement by leveraging behavioral data to route customers to the best agent depending on past interactions
- Drive up-sells and cross-sells by surfacing the customer journey and most relevant insights to service agents
- Stay engaged with consumers through personalized messaging based on their past product or service experience
“In an increasingly busy marketplace, a company’s opportunities to create meaningful connections with consumers have become very finite,” said Steve Pollema, Executive Vice President, TTEC Digital. “Success hinges on the critical tasks of understanding who that customer is and how they have interacted with your brand, and then surfacing the next-best, personalized action in real-time. Manually piecing together data across multiple platforms to get a full view of the entire customer relationship is severely outdated, very costly and is simply not scalable. With Selligent, we’re bringing a data-powered approach to delivering a truly holistic customer experience.”
“As the industry continues to find valuable approaches to customer engagement, companies with the ability to extract rich data across all interaction channels and turn insights into next best actions – in real-time – will have the upper hand,” said Nancy Jamison, Principal Analyst at Frost & Sullivan. “The Selligent and TTEC partnership fills a huge market gap, enabling enterprises to connect data across the organization to deliver more personalized, meaningful customer experiences.”
About Selligent Marketing Cloud
Selligent Marketing Cloud is a sophisticated B2C marketing platform that empowers ambitious relationship marketers to maximize every moment they engage with consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to easily target, trigger, and deliver highly personalized messaging across all critical channels.
More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With 10 offices across the United States and Europe and more than 50 partners, Selligent serves over 30 countries with local, personalized service.
Learn more at www.selligent.com