Freshworks, a global innovator in customer engagement software announced rapid expansion plans in the United Kingdom and Europe after posting triple-digit YoY growth in the region for the past 2 years. To meet the accelerating opportunities in the market the company has recently opened offices in Paris, France and Utrecht, Netherlands in addition to rapid expansion at their existing offices in London and Berlin.
The company has rapidly expanded its marketing, sales and services teams across the region by 20x in the last 2 years. In addition, Freshworks has recently appointed senior leaders to head key sales and marketing operations. Raymond Huner as head of Benelux and Nordics, Christopher Wiltberger as Head of Southern Europe and Angélica Reyes as Head of Marketing for Europe.
According to estimates by International Data Corporation, The United Kingdom and Germany are expected to be the third and fourth largest regions worldwide for the public cloud market, with spending forecasts of USD 10 billion and USD 9.5 billion respectively in 2019. Freshworks is optimistic about the huge opportunity in the region. In order to meet expected demand, the company also plans to double its existing partner network across Southern Europe, Benelux, Nordics, and Eastern Europe. The partner network has been integral to serving customers and facilitating customer success across Europe.
Freshworks is currently supporting 12 thousand paying customers throughout Europe including Travix, METRO, Klarna, GetYourGuide, Auto1, National Health Service, Citizens Advice, British Heart Foundation, and Music magpie among others.
In the words of Roshni Bharadwaj Mahendiran, Contact Channels product manager at Klarna, one of Europe’s leading payments providers, “Customer support has become key to business success at most companies – especially in the area of disruptive financial services like Klarna offers its customers –With Freshworks’ solutions, we will be able to give our agents the information when they need to provide unprecedented support service levels and a smooth service experience”
In the words of Marloes Vierhout, Customer Care Business Support Director at Travix, a global online travel company with operations in 39 countries, “Travix’s strategy is to provide a single point of contact for customers through the channel of their choice as efficiently as possible. Thanks to Freshworks products we have real-time clear insight into all business KPIs, which improves our employees productivity and the quality of our services.”
Girish Mathrubootham, Founder and CEO of Freshworks, said “Europe and the UK are going through exciting times. London continues to be a thriving ecosystem for tech companies, fueling the growth of businesses in the region. As one of the best places to set up business, London offers great opportunities for Freshworks to be a catalyst for technological innovation. 2018 has been a rewarding year for us as we introduced new products, grew our customers, teams and moreover build enduring relationships with our customers.”
Following the tremendous response from its inaugural user conference Refresh18 hosted in New York last year, Freshworks is now bringing Refresh 19, to London on April 24- 25, 2019. Refresh19 aims to bring together Customer Support, ITSM, Sales, Marketing and Customer Success practitioners from the UK and Europe, creating a unique gathering of leaders who aspire to build enduring engagements with their customers. The two-day event with the “Experience Matters” theme will host over 60 influential speakers, 500+ customers, and partners.
Arun Mani, Managing Director, Freshworks Europe, said, “We remain committed to our vision of delivering moments to wow to our users and their customers. We do this by onboarding them from their legacy systems onto our easy to use omnichannel customer engagement platform. Refresh 19 in London is an exciting event that brings together experts to share challenges, experiences and “wow” stories.”
With the addition of the Paris and Utrecht offices, the Software-as-a-Service (SaaS) company, headquartered in San Mateo, USA, has grown it’s workforce to over 2000 employees, spread across four continents. Freshworks secured $100 Million Investment led by Accel and Sequoia, with participation from CapitalG, bringing Freshworks’ total amount of capital raised to $250 million as of July 2018.
Freshworks provides customer engagement software to businesses of all sizes, making it easy for customer support, sales and marketing professionals to communicate more effectively with customers and deliver moments of wow. Freshworks offers a full suite of SaaS (Software as a Service) products that create compelling customer experiences and lets businesses share a 360-degree view of relevant customer information internally.
Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG, and Sequoia Capital India. Freshworks is a 2,000 + team headquartered in San Mateo, California, with global offices in India, UK, Australia, and Germany. The company’s cloud-based suite is widely used by over 150,000 businesses around the world including the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco.
For more information, please visit www.freshworks.com