Digicel Group announced a partnership with FastForward.ai to accelerate its vision to become the digital lifestyle partner for its customers across the Caribbean, Central America and Asia Pacific. FastForward.ai platform will enable Digicel to reach, engage and enable commerce for its customers inside social media and messaging apps.

FastForward.ai platform uses machine learning and artificial intelligence to bring real-time automated offers, recommendations and answers, and 1-click purchases inside Facebook Messenger and other messaging apps. The platform enables efficient management of digital campaigns and customer relationship management inside social media and messaging apps.

Jean-Yves Charlier, Digicel Group CEO, said, “This is an important step forward on our journey towards becoming a digital lifestyle partner for our customers. FastForward.ai comes with a valuable Silicon Valley perspective and a unique product which provides an important foundation to engage and serve our customers inside social media and chat apps and significantly enhance their digital experience.”

FastForward.ai CEO, Augie K Fabela II, said, “We are excited to partner with Digicel as it forges a path to its digital future. FastForward.ai will bring Silicon Valley user experience and enable Digicel to give its customers the convenience of 1-click digital commerce and account management inside the world’s premier social media and messaging apps.”