Adobe, IBM and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalised experiences across the customer journey, driving improved engagement, profitability and loyalty. Continue reading Adobe, IBM and Red Hat Announce Strategic Partnership to Advance Customer Experience Transformation
Tag Archives: Adobe
Medallia Partners with Adobe to Deliver Complete View of End-to-End Customer Experience Journey
Medallia announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Continue reading Medallia Partners with Adobe to Deliver Complete View of End-to-End Customer Experience Journey
Adobe to Acquire Marketo
Adobe announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase price adjustments. With nearly 5,000 customers, Marketo brings together planning, engagement and measurement capabilities into an integrated B2B marketing platform. Continue reading Adobe to Acquire Marketo
Adobe Transforms Personalisation With Artificial Intelligence
Today’s most successful brands already use data science to personalise experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet most are not fully leveraging artificial intelligence (AI) technology. Continue reading Adobe Transforms Personalisation With Artificial Intelligence