Adobe — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — and Jet2, the UK’s largest tour operator and third largest airline, have announced a multi-year strategic partnership set to redefine the holiday experience for millions of customers. Continue reading Adobe and Jet2 Partner to Deliver Agentic AI-Powered Personalised Experiences to Millions of Jet2 Holidaymakers
Tag Archives: Adobe
Medallia announces strategic partnership with Adobe, integrates with Adobe AI Agents
Medallia, the global leader in customer and employee experience, announced the expansion of its strategic partnership with Adobe, integrating with the newly launched Adobe AI Agents to shape how businesses build, deliver, and optimise customer experiences and marketing campaigns. Continue reading Medallia announces strategic partnership with Adobe, integrates with Adobe AI Agents
Adobe, IBM and Red Hat Announce Strategic Partnership to Advance Customer Experience Transformation
Adobe, IBM and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalised experiences across the customer journey, driving improved engagement, profitability and loyalty. Continue reading Adobe, IBM and Red Hat Announce Strategic Partnership to Advance Customer Experience Transformation
Medallia Partners with Adobe to Deliver Complete View of End-to-End Customer Experience Journey
Medallia announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Continue reading Medallia Partners with Adobe to Deliver Complete View of End-to-End Customer Experience Journey
Adobe to Acquire Marketo
Adobe announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase price adjustments. With nearly 5,000 customers, Marketo brings together planning, engagement and measurement capabilities into an integrated B2B marketing platform. Continue reading Adobe to Acquire Marketo
Adobe Transforms Personalisation With Artificial Intelligence
Today’s most successful brands already use data science to personalise experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet most are not fully leveraging artificial intelligence (AI) technology. Continue reading Adobe Transforms Personalisation With Artificial Intelligence