Tag Archives: Adobe

Adobe, IBM and Red Hat Announce Strategic Partnership to Advance Customer Experience Transformation

Adobe, IBM and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalised experiences across the customer journey, driving improved engagement, profitability and loyalty. Continue reading Adobe, IBM and Red Hat Announce Strategic Partnership to Advance Customer Experience Transformation

Medallia Partners with Adobe to Deliver Complete View of End-to-End Customer Experience Journey

Medallia announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Continue reading Medallia Partners with Adobe to Deliver Complete View of End-to-End Customer Experience Journey

Adobe to Acquire Marketo

Adobe announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase price adjustments. With nearly 5,000 customers, Marketo brings together planning, engagement and measurement capabilities into an integrated B2B marketing platform. Continue reading Adobe to Acquire Marketo

Adobe Transforms Personalisation With Artificial Intelligence

Today’s most successful brands already use data science to personalise experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet most are not fully leveraging artificial intelligence (AI) technology. Continue reading Adobe Transforms Personalisation With Artificial Intelligence

Adobe and Microsoft partner to transform customer engagement across sales, service and marketing

PRESS RELEASE: Adobe and Microsoft Corp. announced a strategic partnership that will redefine how enterprises manage their marketing, sales and service to better engage with customers across touch points. The partnership will include the integration of Adobe’s industry-leading Marketing Cloud Solutions with the best-in-class Microsoft Dynamics CRM solution and will allow brands to deliver experiences that take all customer engagements into account — from reach and acquisition to retention and loyalty. Continue reading Adobe and Microsoft partner to transform customer engagement across sales, service and marketing

Adobe Analytics Expands Market Lead With Advanced Capabilities

PRESS RELEASE: Adobe announced powerful new capabilities for Adobe Analytics, the data and analytics backbone of Adobe Marketing Cloud, that will help marketers make precise, data-driven decisions to drive return on marketing spend. Having today been named a leader with the strongest position in The Forrester Wave™: Web Analytics Q2, 2014 Report, Adobe Analytics now extends its market lead with live stream (real-time event firehose), predictive marketing decision trees, new mobile app analytics and Apple iBeacon support. Continue reading Adobe Analytics Expands Market Lead With Advanced Capabilities

Adobe and SAP team Up to deliver Insight-Driven Marketing for Enterprise Customers

PRESS RELEASE: SAP AG and Adobe announced a global reseller agreement targeted at digital marketing and omni-channel commerce for enterprise customers. As part of the global partnership, SAP plans to resell Adobe Marketing Cloud with the SAP HANA® platform and the hybris Commerce Suite. Adobe and SAP will both invest marketing, sales and development resources in the partnership. The combination of digital marketing and commerce solutions from SAP and Adobe will be designed to help enable businesses to analyze data across marketing channels and customer touch points, deliver more relevant, contextual customer experiences and ultimately to move one step closer to real-time customer engagement and drive better business results.  Continue reading Adobe and SAP team Up to deliver Insight-Driven Marketing for Enterprise Customers