As organizations rush to adopt AI, a data-driven focus is foundational — not only to fuel better AI, but to avoid sacrificing long-term customer value for short-term gains. Nowhere is this more important than in mobile app experience, where value creation opportunities are 3-4X greater than anywhere else. Continue reading Airship Unifies Experimentation and Optimization to Improve Every Mobile Customer Experience
Tag Archives: Airship
Airship Ushers in New Era of Customer Experience, Inside and Outside of Mobile Apps
Earnings reports and industry research show mobile apps are the digital centre of customer experience, generating more than three times greater revenue from app customers than non-app customers. Despite this value creation opportunity, many brands haven’t improved app retention rates in years. Continue reading Airship Ushers in New Era of Customer Experience, Inside and Outside of Mobile Apps
Airship’s Survey Reveals Companies Still Struggle to Optimize Mobile App Experiences
Airship published its Mobile App Experience Gap Survey report, which spotlights key internal challenges companies of all sizes face in deploying and improving mobile app experiences for their customers. Continue reading Airship’s Survey Reveals Companies Still Struggle to Optimize Mobile App Experiences
Omnichannel Customer Experience Leader Cindy Davis Joins Airship’s Board of Directors
Mobile app experience company Airship announced the appointment of Cindy Davis to its Board of Directors. Continue reading Omnichannel Customer Experience Leader Cindy Davis Joins Airship’s Board of Directors