IMImobile is pleased to announce that leading UK enterprises will showcase rich media messaging experiences via RCS (Rich Communication Services) at the GSMA Innovation City at Mobile World Congress. IMImobile has been working in collaboration with a number of partners, including the GSMA, Google, Vodafone and its customers to drive the awareness and adoption of RCS business messaging in the UK market.
As part of its role in helping to drive adoption of RCS, IMImobile will be presenting a selection of demo use cases of its UK enterprise customers at the GSMA Innovation City at Mobile World Congress. Located in Hall 4, the GSMA Innovation City will be showcasing an array of cutting edge products, software and technology, shaping the future of digital customer engagement.
Covering a wide selection of industries and use cases, Mobile World Congress attendees can be taken through a number of RCS demos that we have developed in conjunction with our UK customers including: mobile banking customer care for Barclays; parcel tracking for a leading logistics delivery company; engineer booking and reschedules for British Gas; pizza ordering and delivery for Pizza Hut Delivery; and real estate agency Foxtons – all using RCS to deliver enhanced mobile customer experience.
“We are excited about RCS business messaging as it allows enterprises to create a richer and more interactive experience with their consumers. The GSMA Mobile World Congress in Barcelona provides the perfect platform to showcase and demo the feature-rich capabilities of RCS to a wider audience and we look forward to working with the messaging industry ecosystem to drive the adoption of RCS in the coming months.” said Sudarshan Dharmapuri, Senior Vice President of Product Management at IMImobile.
RCS forms part of the growing messaging industry ecosystem and is seen by many as the successor to SMS in coming years.
Offering significant advantages over SMS and an impressive capability list, businesses can use file and media sharing, hot buttons, carousels, rich graphic cards, and other features to create more engaging brand messaging and conversational experiences for their customers.
Businesses have so far expressed a great appetite for RCS as it can help transform verified mobile messaging experiences and drive more conversational customer interaction. This is where enterprises are looking to shift customer engagement strategies and service fulfilment to interactive two-way messaging channels. This is due to a shift in consumer behaviour, with recent research highlighting the demand and preference for conversational messaging-based experiences. A recent IMImobile survey across 1,000 UK consumers found that 50% preferred messaging based customer interaction, and that 68% of customers who contacted a business via a messaging channel preferred it to using voice or email based interaction.