Unify Unveils New Triple Play Partner Marketing Programme

Unify, the Atos brand for communications software and services revealed Triple Play, a new partner marketing programme designed to help partners grow revenues with Unify. Triple Play, an interactive online product positioning tool, will be integrated into Unify’s industry-leading Partner Program in the UK.

The tool, which can be hosted on a partner’s own website, will help provide partners and end users with transparent solution choices, ensuring their collaboration and communications needs are accurately met. For partners, Triple Play will provide an opportunity to increase revenues, enhance demand generation and motivate them to break into new markets.

“Our partners are looking for innovative and customisable solutions to address customer challenges. They are also looking for a partnership with a stable, future-focused vendor whose programmes enable business growth” said Zara Pasalar, UK Channel Marketing Manager. “Unify’s Triple Play provides partners with a tool that demonstrates the complete flexibility of Unify’s OpenScape portfolio, taking technology off the table and focusing on what matters, the desired business outcomes of their customers. This tool also plays into the digital buyer journey of today where its estimated 85% of small business owners begin the buying process in a digital environment. Triple Play enables partners to capture those buyer prospects during the early stage of their online research.”

In three easy steps, Triple Play enables partners to tailor their customer offer to prospects’ business objectives and desired outcomes, such as reducing cost, enhancing customer satisfaction or increasing cloud capabilities:

Step one — Choose your platform
A user friendly, interactive slider helps the partner or end user select the best platform, based on business size, and desired business outcome — whether compliance, cost saving or increasing customer satisfaction.

Step two — Choose your deployment model
Are you cloud enabled, on premise or a bit of both? It doesn’t matter with Triple Play. Partners and their customers are free to choose from multiple deployment models, selecting the one that would best suit their businesses needs, current circumstances and future plans.

Step three — Choose your payment model
Finally, partners and customers are free to choose the investment model that is right for them. Whether CAPEX, OPEX , Pay-As-You-Go or a mix, the choice has never been greater. Billing is handled via the partners, ensuring that they retain visibility and control of the customer relationship.

“Unify’s range of flexible and ready to go programmes provide vendors with interactive and easy to use tools which help drive demand. The new Triple Play tool is a very simple and easy to access platform for customers and offers a recommended report instantly,” comments Claire Mackie, Marketing Executive from Exchange Communication.

Partners looking to break into new markets with unified communications and collaboration technologies traditionally needed to spend a large amount of time becoming familiar with and meeting specific requirements. This was especially true when it came to understanding the business outcomes for these organisations, and being able to recommend the right products. Unify partners who sign up to use Triple Play are able to take advantage of its vast knowledge of public and private sector organisations.

The tool has no business size limit so for those partners wishing to capture 250-5000 user (Mid Market) or Large Enterprise opportunities they can lead with Triple Play. As well as the Triple Play digital tool, a complete marketing kit enables partners to reach out to prospects via social media, or target customers directly via a ready to go email campaign. Triple Play is a genuine demand generating campaign.

“Triple Play takes the technology-led approach seen in many competitor offerings off the table and helps partners to focus on driving differentiation through true added value, increasing demand and motivating partners to break into new markets,” adds Zara.

Triple play is available to Unify’s UK partners with immediate effect. For more information visit, http://www.unify.com/Uk/