Aptean, a leading global provider of mission-critical enterprise software solutions, has acquired TheySay, a best-in-market text analytics platform that uses advanced computational linguistics and deep learning to help customers effectively monitor, manage and optimise their reputations and business.
Aptean had already partnered with TheySay to provide sentiment analysis on social media and email channels for Aptean’s Respond product, an enterprise complaint management solution companies use to provide timely responses to customer feedback.
“TheySay offers some really exciting technology that help customers understand and respond faster to feedback, predict trends and monitor their reputations, which given the power of social media is more important than ever,” said Aptean CEO Kim Eaton. “We’re looking forward to continuing to add TheySay’s capabilities to Respond and exploring additional uses across our portfolio.”
TheySay provides advanced text analytics and emotional intelligence solutions to analyse data from multiple sources and rapidly interpret them for various signals, such as sentiment and other emotions. This helps businesses form a consolidated view of opinions, moods and intent expressed by their customers and other key audiences. That capability allows them to more effectively handle complaints, predict trends and identify underlying risks and opportunities impacting their organisations.
TheySay offers three products:
- PreCeive REST API, TheySay’s plug-and-play SaaS product for advanced text analytics, which enriches raw text data with best-in-breed sentiment, emotion, topic and other rich signals.
- MoodRaker, which offers fine-grained, high-coverage opinion streams across social media and news sources in real time to analyse key performance indicators and predict trends and behaviors around unlimited topics.
- Evamind, the company’s search and data exploration platform for large-scale knowledge discovery and opinion mining.
“Our relationship with Aptean and integration of our capabilities into Respond has opened the door to an exciting new chapter for TheySay,” said Dr. Karo Moilanen, founder and chief technology officer of TheySay. “We’re excited about joining Aptean and becoming part of such a respected company that can offer additional support and scale for our technology. We see a very bright future for TheySay’s emotion AI technology across Aptean’s extensive, multi-industry product suite.”
The purchase of TheySay is Aptean’s 16th acquisition since 2015. Financial terms of the sale will not be disclosed.