Sensely announced a partnership agreement with NAS, a Third Party Administrator based in the United Arab Emirates. The companies will be working in close collaboration to deploy Sensely’s virtual health assistant technology to the NAS member ecosystem as a means of boosting engagement and providing a more efficient communication channel.
The agreement covers a three year period, and calls for Sensely’s software development kit (SDK) to be utilized for the launch of unique patient navigation solutions across both mobile and web platforms to 1.2 million members. Locally appropriate avatars will be built for the Middle Eastern market, and content will available in both English and Arabic.
The platform will include the following member-facing functions:
- Symptom checker
- Provider search
- Appointment booking
- Prescription refill
The symptom check feature incorporates clinically-validated algorithms developed by Mayo Clinic, and directs the member to the most appropriate course of action based on the reported symptoms. By directing resource recommendations algorithmically, patient navigation tools deployed at scale can produce increased efficiencies in a safe, reliable, and secure manner.
NAS plans to launch the platform to its customer base that comes from more than 50 health insurance companies and self-funded insurance plans in the Arabian Gulf region.
Joe Boulos, CEO of NAS, commented, “Given our heritage as a third-party administrator, we have a long history of incorporating best of breed technology to solve business challenges. We are particularly intrigued with Sensely’s unique communication platform, which we feel blends the empathic warmth of a trained customer service professional with the clinical precision required in healthcare service navigation. The new member services platform will extend our ability to deliver what our insurance customers and members always ask for, which is an accurate and reassuring way of directing patients through their healthcare journey.”
“We’re delighted to partner with such a forward-thinking organization,” said Adam Odessky, CEO and Co-founder of Sensely. “We’ve seen how new digital channels can drive desired service outcomes across large populations, and we’re excited about bringing these capabilities to the dynamic Middle East market. The TPA market provides a great value add for the next generation of self-insured employer benefits manager, who is increasingly under pressure to both control costs and provide a meaningful and competitive health benefits package.”