DMA advice: GDPR – a training guide for contact centre agents

The GDPR / UK Data Protection Act is now in force, and this regulatory upheaval changes the way customers engage with brands.

Contact Centre CLUB

Trust will become a more vital component of the relationship and this trust will be gained through transparency.

Empowering your front-line agents to have a fully rounded view of your data policies is really important.

The DMA Contact Centre Council has produced the below guide to help provide a practical guide on the areas your contact centre training will need to change.

Read the DMA advice: GDPR – training guide for contact centre agents here