How Unilever uses Google Cloud to optimize marketing campaigns

Home to more than 400 brands including Dove, Lipton, and Ben & Jerry’s, Unilever is one of the biggest consumer goods companies in the world—operating across more than 190 markets globally. At the company’s core is a goal to build a more sustainable business, both environmentally and socially. Continue reading How Unilever uses Google Cloud to optimize marketing campaigns

Afiniti Commended by Frost & Sullivan for its Vision of Using AI to Strategically Match Customers with Service Agents in Contact Centres

Based on its recent analysis of the global AI-powered customer routing solutions for the contact centre market, Frost & Sullivan recognizes Afiniti with the 2019 Global Visionary Innovation Leadership Award. Afiniti cultivates empathetic and personalised interactions by utilizing machine learning algorithms to identify subtle patterns of human behaviour and pair customers with contact agents in unique ways. Continue reading Afiniti Commended by Frost & Sullivan for its Vision of Using AI to Strategically Match Customers with Service Agents in Contact Centres

everis and Infobip Partner to Offer Omnichannel Customer Experience

everis, leader IT consultancy company, and Infobip, global cloud communications company for businesses, and a leader in omnichannel engagement, announced a partnership that will combine the power of Infobip’s global messaging infrastructure with everis’ expertise creating the customer experience between brands and their customers. Continue reading everis and Infobip Partner to Offer Omnichannel Customer Experience