Nearly one in five consumers who have used AI for customer service saw no benefits from the experience. That’s a failure rate almost four times higher than for AI use in general – according to the 2026 Consumer Experience Trends Report from Qualtrics. Continue reading AI-Powered Customer Service Fails at Four Times the Rate of Other Tasks
Category Archives: Market Research
AI sparks reshoring boom as UK brands set to bring customer services home
Brands are bringing their customer service operations back to the UK as technology tears up the economics of delivery, according to new research from ArvatoConnect. Continue reading AI sparks reshoring boom as UK brands set to bring customer services home
Gartner Survey Finds More Than Half of Customer Service Journeys Now Start on Third-Party Platforms
More than half (51%) of all customer service journeys now begin on third-party platforms such as Google, YouTube, and ChatGPT, with search engines being the most popular starting point, according to a survey by Gartner, Inc. Continue reading Gartner Survey Finds More Than Half of Customer Service Journeys Now Start on Third-Party Platforms
Global survey reveals growing consumer trust in personal AI assistants
A new global survey conducted by YouGov and commissioned by Zendesk reveals that consumer trust in personal AI assistants* is gaining significant momentum, with more than half (52%) of respondents feeling comfortable** relying on them for everyday tasks. Continue reading Global survey reveals growing consumer trust in personal AI assistants
Forrester’s 2026 Budget Planning Guides: Leaders Grow More Cautious As Economic Uncertainty Persists
According to Forrester’s 2026 Budget Planning Guides, volatility is tempering 2026 budget optimism. Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signalling a shift toward more cautious growth planning. Continue reading Forrester’s 2026 Budget Planning Guides: Leaders Grow More Cautious As Economic Uncertainty Persists
67% of Retailers Haven’t Digitized Customer Service for Mobile Phone Era, UJET Report Finds
UJET, a leading provider of AI-powered cloud contact centre solutions, released new research that shows mobile-friendly customer experiences (CX) (46%) now rank higher than AI-driven support (36%), empathetic human agent interactions (32%), and even shorter wait times (20%) in shaping consumer buying behaviour. Continue reading 67% of Retailers Haven’t Digitized Customer Service for Mobile Phone Era, UJET Report Finds