Category Archives: Who’s Buying What?

Salesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™

Salesforce, the #1 Agentic CRM, announced a landmark partnership, becoming an Official Tournament Supporter of the FIFA World Cup 2026™ in North America and Europe and the FIFA Women’s World Cup 2027™ in North America and the host country Brazil. Continue reading Salesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™

Node4 to modernise Nottingham College’s student engagement with Microsoft’s AI-enabled contact centre

Node4, a leading AI Business Solutions and Managed Service Provider, has partnered with Nottingham College to deliver a Microsoft contact centre solution. The college anticipates the project will deliver significant annual efficiency savings, alongside potential additional income from improved marketing conversion and engagement. Continue reading Node4 to modernise Nottingham College’s student engagement with Microsoft’s AI-enabled contact centre

ArvatoConnect selects Peopleware to improve its workforce management operations

ArvatoConnect, a leading UK-based digital transformation partner, specialising in customer service and business process optimisation, has deployed Peopleware’s AI-native workforce management (WFM) suite to sharpen its planning capabilities, drive further operational efficiency, and continue delivering exceptional customer experiences at scale. Continue reading ArvatoConnect selects Peopleware to improve its workforce management operations