Category Archives: Who’s Buying What?

Salesforce Partners with Ferrari to Elevate the Client’s Journey Worldwide

Salesforce, the world’s #1 CRM platform, is pleased to announce a new strategic partnership with Ferrari, focused on elevating the client experience, particularly through the deployment of its CRM technology for Ferrari sportscar clients and elevated through a marketing partnership with both Ferrari Hypercar and Ferrari Challenge Trofeo Pirelli motorsport activities. Continue reading Salesforce Partners with Ferrari to Elevate the Client’s Journey Worldwide

Optimum Collaborates with Cresta to Further Transform Its Customer Experience with AI

Cresta, the leading contact centre AI platform for human and AI agents, announced that Optimum, one of the largest broadband communications and video services providers in the United States, will be deploying Cresta’s generative AI-powered solutions at scale to enhance its customer experience and drive efficient revenue growth. Continue reading Optimum Collaborates with Cresta to Further Transform Its Customer Experience with AI