Circle Research drives action-based insight with Confirmit

PRESS RELEASE: Leading B2B Market Research company Circle Research has moved all of its web-based activities onto the Confirmit Horizons platform in a move to deliver more comprehensive capabilities to its client base.

Circle Research, winner of the 2016 MRS Award for Best Agency, delivers sophisticated web-based research programmes to a wide range of businesses, including many global blue-chip brands. The priority for the business is to ensure it offers engaging experiences to respondents completing surveys, and the best level of insight and analysis to its clients.

Andrew Dalglish, co-founder of Circle Research, explains: “We work with business decision-makers who need quick access to action-based insight. It’s essential that the software platform we use can support our clients’ growing need for comprehensive, feature-rich research. At the same time, their demand for quick delivery of programmes means that our researchers must find the software straightforward to use, questionnaires easy to set up, and results deliverable in clear, accessible formats.

“After exploring four providers, Confirmit stood out as offering by far the best platform to match all of our requirements. No other platform could match the breadth of smart features that Confirmit Horizons delivers, the broad range of question types supported, and the detailed yet easy-to-digest analysis tools. We were particularly impressed by the dashboards that present results to clients in a way that allows them to drill down to exactly the level of detail they need.”

With many international organisations as clients, Circle Research also needed to move to a platform that offered multi-lingual capabilities. Confirmit Horizons supports dozens of languages, making it ideal for global research programmes.

Tim Hannington, EVP at Confirmit, said: “We’re delighted to be working with Circle Research and we’re pleased that the transition to our platform over the past few weeks has happened seamlessly. As a leading agency in its field, Circle Research is in an ideal position to take advantage of the comprehensive capabilities of Confirmit Horizons and deliver best-in-class, action-driven research programmes to its clients.”