SugarCRM Launches “Hint,” a new Relationship Intelligence Service

PRESS RELEASE: SugarCRM announced SugarCRM Hint (“Hint”). Hint, the debut product from the company’s new Relationship Intelligence product line, automatically searches the web for personal and company information, delivering a wealth of information so customer-facing employees will quickly learn more about their contacts.

SugarCRM Hint reinvents enterprise applications by enabling end users to provide only a few contact details (e.g. email, name, company) for an individual and then automatically searches, tunes, and inputs the rest of the personal and corporate profile details for that contact. Hint does the work for Sugar users by gathering and analyzing customer intelligence from a broad range of social data sources so users can quickly and efficiently learn more about their prospects to establish a productive relationship.

“For almost two decades, consumers have used the web to acquire information in a frictionless, simple and repeatable fashion. Contrast that with today’s business applications, where value is directly related to the amount of information provided directly by you and your colleagues,” said Rich Green, chief product officer at SugarCRM. “With Hint, we are flipping the enterprise data model to that of the consumer world and placing more accurate and timely data in front of the CRM user at internet scale. This concept is the foundation of our new Relationship Intelligence product line and is leading the natural evolution of CRM, moving it from being a record of what has already happened to a customer-facing employee’s guide to the future.”

Future SugarCRM Relationship Intelligence products will rely on predictive analytics and machine learning techniques. These analysis techniques evaluate large data sets to reveal insightful patterns, prioritize opportunities, identify issues and make intelligent recommendations for next best actions in customer interactions and processes.

“Hint is one of the main reasons we chose SugarCRM over other CRM vendors,” said David Turner, CEO at Equipment Depot. “It’s a game-changer for our customer-facing employees, making them more efficient and productive while freeing them to build better business relationships. It’s the perfect complement to Sugar’s CRM system and we’re very interested to see how relationship intelligence will change the way we interact with customers in the future.”

SugarCRM Hint is compatible with Sugar 7.8 or later. It is available for an introductory price of $15 per user, per month. For more information, please visit