Route 101 Showcases How Mitsubishi Motors UK Optimised its Zendesk Instance and Empowered its Team to Grow the Platform

Route 101, a leading Systems Integrator specialising in Contact Centre and Customer Engagement solutions, published a brand-new case study detailing a successful partnership with Mitsubishi Motors UK.

This story highlights how the business optimised its Zendesk instance with the help of Route 101. By leveraging workflow tools, Service Level Agreement (SLA) objectives, tickets, and reporting features, Mitsubishi Motors UK transformed its contact centre, enabling efficient call management, ticket handling, valuable data collection, and automation.

Mitsubishi Motors plays a vital role in stocking and distributing vehicle parts and accessories, as well as providing technical support, warranty services, and customer support in the UK on behalf of Mitsubishi Motors Corporation. With a broad customer base and a network of 111 dealerships, the team opted for Route 101’s professional services to set up their instance, streamline communication, and ensure consistent customer service across all channels.

Nadine Hayward, Service Retention Co-Ordinator, Mitsubishi Motors UK, commended the Route 101 Zendesk Practice for being “…clear and concise with what could be achieved, clearly documenting the process along the way”. She went on to say: “The Route 101 team was very knowledgeable of the product and worked superbly well with us to understand our aims so that the system set-up delivered what we needed it to”.

Russell Attwood, CEO at Route 101, also said: “We are delighted to have empowered Mitsubishi Motors UK to enhance the efficiency of its contact centre. Zendesk is a fantastic platform with extensive capability, and we’re thrilled to help Mitsubishi Motors and others like them to really maximise its value. We look forward to strengthening our relationship with the Mitsubishi team.”

Get the full story:

The insights from the case study can be downloaded here. For more information about Route 101 and its Zendesk optimisation services, visit

About Route 101:

Route 101 is a provider of next-generation, SaaS customer engagement platforms, offering award-winning solutions from market-leading vendors. The business delivers a full range of services to ensure clients get the maximum value from the solutions provided, which includes all associated consultancy, professional services, training, and support. With a team of experts and a passion for innovation, Route 101 collaborates with Zendesk to provide transformative solutions that empower organisations to connect with their customers more effectively.

About Zendesk:

Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections. Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers. The company was conceived in Copenhagen, Denmark and today operates in more than 20 countries around the world.