4C acquires 3C Consult to expand its Salesforce service capabilities in Scandinavia

EMEA’s largest independent Salesforce consultancy 4C has acquired Danish Salesforce specialist 3C Consult, as it continues to grow its customer base and strengthen its ability to provide Salesforce services and develop customer centric companies across Northern Europe.

With over 500 Salesforce certifications across the group, including specialists in Marketing Cloud, CLM and CPQ, the customer focused consultancy continues to widen its footprint across Europe, serving new territories as it strengthens its pan European presence. 3C Consult is the third major business acquisition by the 4C group in the last 3 years, following the onboarding of CloudSocius in the United Kingdom and Neoxia in France.

4C already employs more than 270 people across EMEA and the addition of 3C Consult will add a further 16 skilled consultants to its workforce. As well as offering services such as management consulting and Salesforce expertise, 4C are also committed to developing a customer driven society through its advanced analytics and AI services.

“More and more companies across Scandinavia now want to deliver exceptional customer experiences. As a result, we have seen increased adoption of cloud technologies such as Salesforce, with the goal of improving business collaboration, driving greater business efficiencies, and accelerating sales pipeline.” said Johan Van Genechten, Group CEO, 4C.

“A key factor in ensuring our continued success is having the most skilled people to meet the growing demand for Salesforce services across Europe. With 3C Consult joining the group, we have the people and skills to grow further in Europe, strengthen our position across the Nordics and target big opportunities in Denmark and Sweden, ” he added.

3C Consult was founded in 2008 from its Copenhagen office and has since added an additional Kiev office. The company has delivered more than 200 Salesforce projects for customers including Omnicar, Diab Group, TenCate and Origio.

Anders Harbo, 3C Consult Managing Director, added “We’re excited to be part of 4C, this is a move that will enable us to offer a wide variety of skills and expertise to businesses in the Scandinavian market. Thanks to the unique culture we both share, we’re confident that the transition will be a seamless one. Everyone at 3C Consult is dedicated to helping business across the region become more customer focused.”