NICE AI self-service solution delivers improved efficiency and outstanding cost-savings for TechStyle

NICE inContact, a NICE business announced business results TechStyle Fashion Group achieved with the NICE inContact CXone AI Self-Service Solution, including integrated SmartActionOmni-bot™, that improves operational efficiency, enhances customer experience, and reduces operational costs.

SmartAction’s Omni-bot provides conversational artificial intelligence (AI) voice and digital self-service and is available on CXexchangemarketplace featuring ready-to-use applications designed to integrate with NICE inContact CXone, the world’s #1 cloud customer experience platform.

TechStyle Fashion Group—owner and operator of JustFab, Fabletics, Fabkids, and ShoeDazzle brands—is an online subscription fashion retailer that offers a personalized shopping experience based on members’ fashion preferences. The company had been offering conversational voice self-service for several months but wanted to offer a similar self-service experience in their fastest growing channel: chat. Before implementing the CXone AI Self Service Solution, chats were directly routed to a live chat agent without any authentication or self-service features. This caused spikes in volume and made it difficult to staff appropriately, especially considering the cyclical nature of the business. TechStyle needed a way to ease the stress on forecasting and staffing.

To meet the challenge, TechStyle launched its Chatbot, which uses SmartAction integrated with CXone, to achieve the following benefits:

  • $1.1 million in savings for 2017 (calculated per agent reduction, average handle time decrease, and containment)
  • 18.5% overall containment average, meaning fewer calls to live agents
  • 45 second reduction in average handle time
  • 77% Member Satisfaction, consistent with historical averages

The successful implementation of TechStyle’s Chatbot delivers true omnichannel self-service as well as blended live agent interactions for members. In addition to reducing calls to agents for transactional and traditionally self-service issues, the chatbot’s proactive, context-inclusive handoff of more complex chat sessions to live agents enabled quicker resolutions. As a result, members now have 24/7 availability to self-service features like checking on the status of an order, billing questions, and skipping a month. The company also maintained a 77% member satisfaction survey score, consistent with historical Member Satisfaction survey (MSAT) scores, and received several positive customer comments about the automation. The integration between CXone and SmartAction made it easy for TechStyle to use this new solution in the most effective ways.

“Any benchmark we created would have been easily surpassed. With the partnership of NICE inContact and SmartAction, we feel confident to say we are in good hands,” said Mike Gamez, GMS Member Solutions Manager at TechStyle.

“The CXone customer experience platform enables contact centers to customize robust solutions and continually adapt to changing requirements and customer expectations,” said Paul Jarman, CEO of NICE inContact. “We’re pleased to share the cost reduction and customer experience improvement results TechStyle Fashion Group achieved with the CXone AI Self-Service Solution, in partnership with SmartAction.”

SmartAction’s Omni-bot is a conversational AI system that combines voice and digital functionality to automate complex, repetitive inquiries that agents are handling today. Once configured in voice, all solutions scale to digital channels like web chat, SMS text, Facebook Messenger, and Skype. Omni-bot uses AI and 100% natural language capabilities to offer a better self-service experience for end users.

NICE inContact CXone empowers organizations to provide an exceptional customer experience by acting smarter and responding faster to ever-changing consumer expectations. To meet the needs of organizations of all sizes, CXone combines best-in-class Omnichannel Routing, Analytics, Workforce Optimization, Automation and Artificial Intelligence—all on an Open Cloud Foundation.

DEVone offers partners broad tools and resources to enable independent software vendors (ISVs) like SmartAction to create new applications on CXone, including extensive documentation and support, and access to an online developer community. Companies interested in how SmartAction’s application works with CXone can visit CXexchange to learn more about the application and read reviews. CXexchange is a centralized, state-of-the-art marketplace for developers to market and sell their applications ready to integrate easily with CXone.