Mobile customer engagement and analytics solutions provider CleverTap today announced the launch of Journeys, an omnichannel campaign builder created to help marketers engage with customers along their individual paths throughout the app lifecycle. Powered by CleverTap’s advanced automation and segmentation technologies, Journeys helps ensure that each customer receives relevant messages based on their in-app behaviors, current activity, location and other attributes.

Using Journeys’ drag-and-drop interactive campaign visualizer, marketers can easily configure rich customer journey workflows, with complex sequences of contextual messages and additional functionality such as optimal delays for action/inaction, live campaign stats and frequency caps. As each customer moves through their unique mobile journey, they are dynamically sub-segmented to ensure they receive the right message at the right time, which encourages long-term engagement. Following implementation of Journeys, a CleverTap customer in the fintech space experienced a 5x increase in engagement during onboarding compared to pre-Journeys averages.

“With Journeys, we’ve created a solution for one of the biggest challenges that brands of all sizes experience – creating a holistic user experience that will provide relevant messages that engage customers and guide them through their individual paths,” said Sunil Thomas, co-founder and CEO of CleverTap. “During testing, our customers found that the ability to create well-connected, automated customer engagement workflows at scale conveyed significant competitive advantages, enabling them to better execute customer-first engagement strategies and drive top-line revenues. We are very excited to introduce this feature and look forward to unlocking potential use cases for our customers and prospects, alike.”