Mopinion announces integration with digital experience analytics software Contentsquare

Mopinion is proud to announce a new and robust software integration with Contentsquare. This powerful alliance between digital experience analytics and customer feedback combines meaningful context from the customer journey with in-depth voice of the customer data, giving users a full view of the digital customer experience.

Contact Centre CLUB

The alliance between Mopinion and Contentsquare brings customer feedback to life with an extra layer of visual and behavioural insights. With this new integration, users will gain access to views of the journey before and after feedback. The user will also be able to view session replays regarding specific feedback items and examine in-page behaviour with high and low feedback scores. Once users analyse this data, they can effectively quantify visitor struggles and start taking meaningful actions to improve the digital experience and customer journey.

Gilad Zubery, Vice President, Global Business Development and Partnerships at Contentsquare: “Our mission at Contentsquare is to empower all CX stakeholders to deliver superior customer experiences every time, all the time. This integration with Mopinion adds a critical layer of customer understanding and extends the impact of our data insights. By leveraging both technologies, our joint customers will be able to unlock smarter, deeper customer proximity, and confidently adjust the experience.”

Contentsquare’s digital experience analytics platform offers – among others – sessions replay, customer journey analysis and zone-based heatmapping tools which allow users to record behaviour of visitors, map their progress and visualise interactions on the website. In conjunction with customer feedback – which provides deep insights into how customers experience an organisation’s digital channels – these recordings and insights into the journey enable users to analyse common paths and behaviour leading up to user feedback.

Luke Price, Head of Global Sales at Mopinion: “We are really excited to get this partnership off the ground. One of the many advantages of this integration is that our shared clients now have the means to obtain a complete view of the customer journey. Contentsquare reveals what the site visitors are doing and Mopinion reveals why. This puts these organisations in a very strong position when it comes to understanding the customer.”