All posts by Sam Heggie-Collins

William Hill forms strategic partnership with Aspect Software to enable its vision for next generation customer experience

With such a fast-paced sector and ever changing market William Hill looked for an industry leading strategic partner that understood the changing landscape in the digital space and the ever-changing needs of customers in today’s world. Continue reading William Hill forms strategic partnership with Aspect Software to enable its vision for next generation customer experience

Medallia to Acquire Behavioral Analytics Startup Cooladata

Medallia, the global leader in customer experience management, announced it has signed a definitive agreement to acquire Tel Aviv-headquartered Cooladata, a next generation cloud-based behavioral analytics platform. Leveraging its proprietary big data platform and artificial intelligence engine, Cooladata can process huge datasets beyond customer surveys to analyze non-explicit feedback to derive and predict customer sentiment. Continue reading Medallia to Acquire Behavioral Analytics Startup Cooladata