Category Archives: Corporate News

Kantar launches ExperienceEvaluator to fast-track CX benchmarking and optimisation

Kantar, the world’s leading marketing data and analytics company, has launched ExperienceEvaluator. The rapid and cost-effective Customer Experience (CX) solution enables brands to benchmark and optimise customer experiences wherever they happen, accelerate business growth by driving more people to their brand, and ultimately win against the competition. Continue reading Kantar launches ExperienceEvaluator to fast-track CX benchmarking and optimisation

Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience

According to Forrester’s Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer and non-customer segments, they are better positioned to win and serve customers — unlocking up to 3.5x revenue growth and significantly boosting customer loyalty. Continue reading Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience