Tag Archives: SAP

SAP to Acquire Gigya, Market Leader in Customer Identity and Access Management

SAP SE announced it has entered into an agreement to acquire Gigya, a market leader for customer identity and access management. Major independent analyst firms, most recently Forrester Research,* have positioned Gigya as a top vendor in this field. Continue reading SAP to Acquire Gigya, Market Leader in Customer Identity and Access Management

MindTouch Announces Global Reseller Agreement With SAP, Further Enabling Customer Success

PRESS RELEASE: MindTouch announced the signing of a global reseller agreement with SAP. As part of the agreement, SAP will resell the MindTouch cloud-based Software-as-a-Service (SaaS) solution as the SAP® Knowledge Central application by MindTouch. The solution is available now and enables customer-service agents to provide more appropriate content to customers consistently across channels, helping reduce service-interaction times, increase the value of responses, and ultimately improve customer satisfaction. Continue reading MindTouch Announces Global Reseller Agreement With SAP, Further Enabling Customer Success

Adobe and SAP team Up to deliver Insight-Driven Marketing for Enterprise Customers

PRESS RELEASE: SAP AG and Adobe announced a global reseller agreement targeted at digital marketing and omni-channel commerce for enterprise customers. As part of the global partnership, SAP plans to resell Adobe Marketing Cloud with the SAP HANA® platform and the hybris Commerce Suite. Adobe and SAP will both invest marketing, sales and development resources in the partnership. The combination of digital marketing and commerce solutions from SAP and Adobe will be designed to help enable businesses to analyze data across marketing channels and customer touch points, deliver more relevant, contextual customer experiences and ultimately to move one step closer to real-time customer engagement and drive better business results.  Continue reading Adobe and SAP team Up to deliver Insight-Driven Marketing for Enterprise Customers

Utilities Modernize Customer Experience With SAP

Delivering an exceptional customer experience is key to improving service and agility in the utility industry. SAP AG continues to lead its utility customers through a market transformation, including the need to be more customer-centric than ever before. With the explosion of social media and mobile devices, combined with more extreme weather that can affect service, today’s customers demand better, even proactive, communication through multiple channels. Continue reading Utilities Modernize Customer Experience With SAP

Interactive Intelligence Customer Interaction Center® Achieves Certified Integration with SAP® CRM

ININ logoInteractive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services designed to improve the customer experience, has achieved certified integration of its all-in-one Customer Interaction Center™ (CIC) software suite with the SAP® Customer Relationship Management (SAP CRM) application. Continue reading Interactive Intelligence Customer Interaction Center® Achieves Certified Integration with SAP® CRM