TTEC Recognised as Enterprise Innovator in HFS Research’s Travel and Hospitality Service Provider Ecosystem, 2025 Report

TTEC Holdings, Inc., a leading global CX technology and services innovator for AI-enhanced CX, announced its recognition as an Enterprise Innovator in the newly published HFS Horizons: Travel and Hospitality Service Provider Ecosystem, 2025 report. Continue reading TTEC Recognised as Enterprise Innovator in HFS Research’s Travel and Hospitality Service Provider Ecosystem, 2025 Report

Medallia and Ada announce strategic partnership to unite customer intelligence with agentic AI

Medallia, the global leader in customer and employee experience, and Ada, the trusted AI-native customer experience company and creator of the AI Customer Experience (ACX) operating model, announced a strategic partnership and joint solution that unifies Ada’s system of real-time, AI-powered action with Medallia’s deep omnichannel customer experience and operational intelligence. Continue reading Medallia and Ada announce strategic partnership to unite customer intelligence with agentic AI

Crescendo’s New AI Shopping Assistant Converts at 2-4X Industry Average

At NRF 2026, Crescendo announced the launch of its Multimodal AI Shopping Assistant on the Shopify App Store, with chat-to-order conversion rates as high as 58% — roughly four times the industry benchmark of 5-15%. The result transforms chat from a support cost centre into a primary revenue channel, as the same AI that resolves questions can seamlessly guide customers to the right product in the moment. Continue reading Crescendo’s New AI Shopping Assistant Converts at 2-4X Industry Average