Tag Archives: Freshworks

Future for University IT is customer-centric, finds research by Service Desk Institute for Freshworks

Freshworks, the leading provider of cloud-based business software announced the findings of a research project by the Service Desk Institute (SDI). Produced in partnership with Freshworks and membership association UCISA, the View from the Frontline: University Edition research report by SDI finds that nearly 80 percent of university IT teams will see an increased focus on customer experience over the next twelve months. Continue reading Future for University IT is customer-centric, finds research by Service Desk Institute for Freshworks

Freshworks Launches Freshmarketer – Marketing Software for Digital Marketers

Freshworks, the leading provider of cloud-based business software, today announced the launch of Freshmarketer, a suite of marketing tools that will focus on optimizing conversions, bringing in much-needed visibility and insight into the customer acquisition process for businesses of all sizes. Freshworks’ recently acquired Zarget, and rebranded its suite of Conversion Rate Optimization (CRO) tools as Freshmarketer, making it their seventh product in its suite of affordable business software. Continue reading Freshworks Launches Freshmarketer – Marketing Software for Digital Marketers

Freshworks Launches Freshchat, A Next-Gen Customer Messaging Product

Freshworks, the leading provider of cloud-based business software announced the launch of Freshchat, a next-gen messaging product that helps businesses better communicate with their customers. Freshchat provides a suite of website and in-product engagement capabilities which help businesses capture more leads and drive sales. Continue reading Freshworks Launches Freshchat, A Next-Gen Customer Messaging Product

Freshworks Acquires Marketing Software Provider Zarget

Freshworks, the leading provider of cloud-based business software, announced the acquisition of Zarget, a leading marketing software startup that provides marketers and designers with a suite of Conversion Rate Optimization (CRO) tools helping them understand how users interact with their websites. This is the ninth acquisition made by Freshworks over the last two years and will help the company focus on building marketing solutions for businesses of all sizes. Continue reading Freshworks Acquires Marketing Software Provider Zarget