Case Study: How Content Guru Help the RAC to Automate Emergency Breakdown Callouts and Reduce Costs

The RAC is the UK’s second largest automotive services company, generating nearly £500 million in revenue and employing 4,000 people. It provides a range of vehicle and breakdown services to over 8.8 million corporate customers and private members, and its 1,600 patrols carry out 2.3 million breakdown rescues a year. Continue reading Case Study: How Content Guru Help the RAC to Automate Emergency Breakdown Callouts and Reduce Costs

Freshworks Acquires Marketing Software Provider Zarget

Freshworks, the leading provider of cloud-based business software, announced the acquisition of Zarget, a leading marketing software startup that provides marketers and designers with a suite of Conversion Rate Optimization (CRO) tools helping them understand how users interact with their websites. This is the ninth acquisition made by Freshworks over the last two years and will help the company focus on building marketing solutions for businesses of all sizes. Continue reading Freshworks Acquires Marketing Software Provider Zarget

Capgemini, in collaboration with Publicis.Sapient, to develop, deploy and maintain McDonald’s restaurant and digital technologies as a strategic provider

Capgemini, a global leader in consulting and technology services announced that it has signed a multi-year IT strategic provider agreement with McDonald’s Corporation. With support from Publicis.Sapient, another global leader in consulting services, Capgemini will be McDonald’s global IT strategic provider for restaurant and digital capabilities. Continue reading Capgemini, in collaboration with Publicis.Sapient, to develop, deploy and maintain McDonald’s restaurant and digital technologies as a strategic provider