Boxever partners with HK Express to transform Customer Experience

Boxever, the personalisation platform, announces its partnership with HK Express. Boxever will work with the airline on a three year contract to help drive personalised experiences for its customers.

Contact Centre CLUB

The partnership demonstrates the low-cost carrier’s commitment to putting the customer experience at the centre of its business. As part of its broad-ranging Digital Transformation Plan, HK Express will use Boxever’s market-leading technology – powered by data and AI – to enable true one-to-one personalisation. Improving the experience for HK Express customers right through the booking process and beyond, Boxever will make every single customer interaction more relevant and engaging – all in real-time.

The partnership also reflects Boxever’s increasing presence in Asia following a period of international expansion. With clients spanning multiple markets and sectors, the company will bring its rich experience working with some of the world’s biggest brands to help bolster HK Express’ offer to its customers.

Jonathan Hutt, Commercial Director at HK Express, said: “We are delighted to be partnering with Boxever to enhance HK Express’ customer experience, offering more personalised interactions and streamlining the booking process. To stand out in this industry, it’s absolutely vital for us to stay innovative and exceed the expectations of our discerning travellers. We believe that by working together with Boxever, it will allow us to engage with consumers through different aspects, understanding their purchasing patterns and ultimately delivering maximum value to both the customers and our business.”

Dave O’Flanagan, CEO of Boxever, said: “This is a really exciting new partnership for Boxever. We’re passionate about working with companies who put customer experience front-and-centre – and HK Express is doing exactly that. Our industry-leading personalisation platform can revolutionise the way they engage their passengers, and take their customer experience to the next level. We look forward to building a successful relationship with this forward-looking business.”

To learn more about Boxever, please visit