CallTrackingMetrics, the world’s only call tracking and contact centre solution, announces a powerful new integration with Microsoft Dynamics 365. Supporting the more than 60% of businesses around the world using Dynamics 365, this direct integration will enable organizations to capture rich call attribution data and document their essential touchpoints with customers.

Session and conversion data from phone calls on CallTrackingMetrics will now automatically sync with lead and contact records in Dynamics 365, providing users a full view of their digital campaign performance to track ROI and optimize marketing efforts.

Further, sales and service teams fielding phone calls will see key information about the lead or contact they’re speaking with in real-time in Dynamics 365 to better understand customer needs, engage more effectively, and secure more deals.

“The ability to integrate with Microsoft Dynamics 365 has been a top request from clients for a long time, and we’re thrilled to share that it’s finally here,” states Todd Fisher, CEO of CallTrackingMetrics. “Dynamics 365 customers will now be able to translate rich attribution data into meaningful results for their organization, whether through optimized campaign performance or enhanced customer communications.”

About CallTrackingMetrics:

CallTrackingMetrics is the only digital platform that uses call tracking intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact centre. More than 30,000 customers around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams.